The commercial appears to have caught the interest of many viewers, with some labeling it an “embarrassing cash grab.” Many people on Twitter, however, are condemning Matt Damon and the commercial’s makers for the comparisons they draw and for supposedly advising people to put their life savings in a new financial wave that hasn’t been properly proven.Ĭ refused to tell the Financial Times how much Damon was paid for his participation, but the business reportedly spent more than $100 million on the “Fortune Favors the Brave” campaign – the total budget for Damon’s previous feature picture, the box office bomb The Last Duel. In the campaign, Damon is shown promoting the crypto agenda and comparing users to some of the world’s greatest explorers and achievers, such as Christopher Columbus. The commercial, which played during Sunday night football games, was for a firm named.
Since the advertisement was frequently played throughout Sunday’s NFL games, Twitter has exploded with countless messages mocking the actor’s role in the controversial TV ad. With the ongoing sell-off hammering crypto values, virtual currency companies including are making layoffs as they brace for a looming “crypto winter.” And wags can’t help but indulge in a new round of schadenfreude at Damon’s expense.Given the recent drop in the pricing of cryptocurrencies like Ethereum and Bitcoin, this may be a bold remark, especially coming from a multi-millionaire who could easily deal with unsafe crypto investments and a loss of a few million dollars. Bitcoin, which hit a high of $68,990.90 in November 2021, was trading below $21,000 early Wednesday. “These mere mortals, just like you and me, as they peer over the edge, they calm their minds and steel their nerves with four simple words that have been whispered by the intrepid since the time of the Romans: Fortune favors the brave,” Damon says in the spot, which ends with the actor peering onto the surface of Mars from a spacecraft.Ĭ, founded in 2016, also nabbed naming rights to L.A.’s Staples Center - which is now called Arena - under a 20-year agreement.Ĭryptocurrencies have seen a massive decline in the last seven months, and the plunge has accelerated among broader fears of an economic recession. In the ad, Damon takes viewers on a historical journey of brave men and women who have made a difference in the world, inspiring people to “be their bravest selves.” The ad, directed by Wally Pfister, began airing in October and also ran during NBC’s Super Bowl LVI telecast.
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